Value Builder Growth

The Value Builder | Growth Role in Exelab's Tailor-Made Solutions

At Exelab, we don't sell a single off-the-shelf product. We build custom, innovative solutions that directly target our clients' unique business objectives. Each client engagement is essentially treated as a mini product development cycle: we start from a specific business goal or problem and craft a tailor-made solution (which might involve software, AI models, systems integration, etc.) to deliver measurable business impact. The Value Builder | Growth will be the linchpin of this process for projects focused on customer acquisition, conversion, and revenue optimization.

This role is for someone who looks at a business and immediately sees where value is leaking and where opportunities are untapped. And then does something about it.

This is not about having "product skills" plus "marketing skills" as separate toolboxes. It's about having a unified lens for identifying gaps and pursuing improvements across the entire customer journey.

Like every Value Builder at Exelab, this role owns the end-to-end solution development: defining vision, working hand-in-hand with developers, making UX decisions, and ensuring measurable business impact. The difference is the terrain: while other Value Builders may focus on operational efficiency or internal tools, the Value Builder | Growth lives in the world of acquisition, activation, conversion, and retention, and loves getting hands-on to optimize every step.

This role operates in two main modes: as the lead on projects where growth and conversion are central, or bringing dedicated expertise to larger teams where another Value Builder leads. Beyond client projects, this role actively contributes to Exelab's own growth and internal product development.

Key Responsibilities

The Value Builder | Growth will drive end-to-end success of solutions focused on customer acquisition and revenue optimization. Core responsibilities include:

• Opportunity Identification & Product Vision: Look at a client's business and spot where value is being lost or left on the table. Translate these observations into a clear product vision: what we're building, why it matters, and how we'll measure success. Work closely with business analysts and clients to understand the full context, but own the "what" and "how" of the solution.

• Roadmap Planning & Prioritization: Together with Business Analyst and Solution Architect, translate the product vision into a concrete roadmap and feature backlog. Not everything can be fixed at once: prioritize ruthlessly based on potential impact. Balance immediate conversion improvements with longer-term capabilities, and clearly communicate trade-offs when deciding what to build first.

• User Experience & Conversion Optimization: Take full responsibility for user experience decisions, with a specific focus on how UX impacts conversion, engagement, and revenue. Build solutions that convert, not just solutions that function.

• Cross-Functional Leadership: Lead and collaborate with cross-disciplinary teams through design, development, and deployment. During development, work in complete synchronization with developers, maintaining continuous communication throughout the workday. When bringing growth expertise to larger teams, coordinate effectively with the lead Value Builder and Project Manager.

• Hands-On Optimization: Get into the details. This role requires someone who enjoys rolling up their sleeves and doing the work, not just directing others. The ability to move fluidly between strategic thinking and tactical execution is essential.

• Product Development & Launch: Oversee the solution's development lifecycle end-to-end. Craft clear product specifications optimized for modern AI-assisted development workflows. Ensure the final product is delivered on time, within scope, and meets quality standards. Coordinate testing and quality assurance. For growth-focused products, this includes defining how we'll drive adoption and measure success from day one.

• Metrics Tracking & Iteration: Define success metrics up front: conversion rates, acquisition costs, revenue per user, retention rates. Once launched, continuously measure and monitor against targets. But don't just watch dashboards. Watch a real user struggle to find the "continue" button during a usability session. Listen to a sales call where the prospect mentions confusion about a feature the landing page oversold. This dual approach (quantitative tracking and qualitative observation) drives ongoing improvements and ensures solutions deliver real business impact, not just metric movement.

• Client Engagement & Adoption: Act as a bridge to the client's organization throughout the project lifecycle. Engage directly with clients to observe how their customers behave, gather feedback, and ensure the solution is actually working in practice. This hands-on approach includes understanding existing workflows, marketing operations, and customer touchpoints. Success is measured in business results achieved, not features delivered.

In summary, the Value Builder | Growth at Exelab is someone who sees optimization opportunities others miss and has the skills to pursue them end-to-end. They treat each client project "as a product," with clear vision, defined metrics, and relentless focus on business impact. They're energized by the hunt for conversion improvements, UX fixes, and revenue opportunities, and they love doing the work to capture them.

Ideal Candidate Profile: Skills and Experience

Our ideal candidate is someone with a natural eye for optimization. The kind of person who can't visit a website without noticing that the mobile menu takes three taps to reach the product category, or that the testimonials section is placed after the FAQ where nobody will see it. This isn't about job titles: we're looking for people who have built and optimized things hands-on, whether that was in a growth role, a product role, or running their own business. Below are the key characteristics we expect:

• Business Acumen & Optimization Mindset: Strong foundation in understanding how businesses acquire, convert, and retain customers. A track record of improving business KPIs: conversion rates, customer acquisition costs, revenue per user, retention. The ability to look at a business and quickly identify where value is leaking, and what to do about it. Experience with the full customer lifecycle, from first touch through repeat purchase.

• Hands-On Implementation Experience: We highly value candidates who have practical experience building and optimizing products and customer experiences. This could mean working in growth roles where you personally optimized funnels, leading CRO initiatives, or running your own venture where you had to figure out what converted. We need someone who has "been in the trenches." Someone who has personally done the analysis, made the changes, and measured the results. We need builders and optimizers.

• UX Sensitivity & Conversion Expertise: Deep understanding of how user experience impacts business outcomes. Ability to identify friction points in user flows, design for clarity and action, and optimize for conversion at every step. Experience with A/B testing, landing page optimization, funnel analysis. Understanding of behavioral principles that drive user decisions. This is about building experiences that work, not just experiences that look good.

• Digital Marketing Comprehension: Solid understanding of digital marketing channels and mechanics: paid acquisition, SEO, email marketing, marketing automation. Not necessarily an expert executor in each channel, but someone who understands how they work well enough to identify optimization opportunities and ensure coherence between marketing efforts and product experiences. Experience with CRM and marketing automation tools.

• Learning Agility and Technical Comprehension: While not requiring a deep technical background, the candidate must demonstrate exceptional ability to quickly understand technical concepts and their business implications. Comfortable engaging in natural language discussions about technology choices and solutions, understanding enough to guide development without needing to code. The ability to rapidly learn new domains and technologies is critical. Willingness to learn and use AI tools to enhance their activities is expected.

• Leadership, Communication, and Stakeholder Management: Because this role involves constant coordination between clients, developers, designers, and marketing teams, communication and leadership skills are essential. Ability to communicate complex ideas simply for clients, and explain business requirements clearly to technical teams. Productive working relationships with developers during intensive collaboration periods, guiding through influence rather than authority. Italian language proficiency is mandatory, with at least B2-level English.

• Results-Oriented Mindset: Bias toward action and measurable outcomes rather than process and documentation. Comfort with rapid iteration and ability to adapt quickly based on feedback and data. Understanding that success is measured in business impact achieved, not activities completed. Someone who naturally thinks in terms of conversion rates, revenue impact, and customer behavior rather than project milestones.

In summary, an ideal candidate profile might read: "5+ years experience in growth, product, or business optimization roles; proven track record of improving conversion rates and revenue metrics through hands-on work; natural ability to spot optimization opportunities in customer journeys; strong UX intuition combined with understanding of digital marketing dynamics; excellent communicator who can work intensively with technical teams; and most importantly, someone who loves the hunt for improvements and the satisfaction of seeing the numbers move."